Primland Residences Privacy Notice

Effective Date: [11.06.2025]

This Privacy Notice describes how Primland Residences (“Primland”, “we”, or “us”) collects, uses, shares, and otherwise processes personal information. Primland is a residential resort community, and we, along with our broker partners (“Brokers”), process personal information to, as described further below, market and sell our residential homes to prospective buyers (“Prospects”). This Privacy Notice applies to personal data processing we utilize to market and sell our residences, as well as processing occurring on our corporate website ownprimland.com (our “Website”). This Privacy Notice is addressed to Prospects and to our Website visitors (“Visitors”).

For individuals who interact with us online, we collect information you choose to give us and other information that may be collected from your use of our Website, including from your device. We use that information to operate our business and for purposes set forth below. Below, we also describe choices we offer with respect to your information.

This Privacy Notice does not apply to information for which Primland does not determine the purpose and means of processing. In particular, if you are a Prospect or other individual who wants to understand the information practices of our Brokers, you should contact our Brokers directly or refer to their privacy notices. This Privacy Notice does not apply to information that cannot be identified to any individual, household, or their devices, such as de-identified or anonymized information.

Information We Collect

We collect information about individuals from a variety of sources, including:

Directly from Prospects and Visitors when provided to us, for instance when contacting us via the Website, communicating with us via email, text, or telephone, or responding to our inquiries or a survey.

From Brokers.

Automatically as you utilize the Website. We may receive information in connection with content, widgets, cookies, components, or other tools deployed on our Website, including from third parties.

From third parties. We may collect information from advertisers, marketing service providers, affiliates, and promotional partners.

We may collect and process personal data, including collection from third parties, as detailed below:

Visitors

Personal Information Collected

Data you or your device communicate to us directly or indirectly while using the Website.

Information you provide in response to a survey.

Information you choose to share in correspondence with us.

Usage Data, as defined below.

Key Information Uses

Provide Website functionality, including facilitating your interactions with others on the Website.

Develop analytics to understand our Website audiences, develop business strategies and marketing plans.

Provide information about new or related services we may offer.

For other general purposes noted below (e.g., to maintain records, enforce legal terms or comply with law) (see Other Ways We Use Information We Collect).

Prospects

Personal Information Collected

First and last name.

Email addresses.

Phone numbers.

Mailing address.

Content of communications with us.

Information regarding whether you are/will be working with a Broker or real estate agent.

Information about your current or historical residence purchases (or applications or interest regarding the same) at Primland

Key Information Uses

To market/advertise and sell our residences.

To facilitate communications with you.

Manage the business relationship with you.

For other general purposes noted below (e.g., to maintain records, enforce legal terms or comply with law) (see Other Ways We Use Information We Collect).

Other Information Collection, Logging, and Automatically Collected Information

If you are a Website Visitor, your browser or device may be subject to our collection of logging and other automatically collected information. This includes information collection via cookies, web beacons, and other automatically collected information. The information we automatically collect may include your IP address, date and time you access our Website and the pages and content you access during your visit, language preferences, websites that you link to or from, whether you receive or open an email or other communication from us, and the links you click on within those emails, information from your mobile device or your computer about how you interact with our Website, including unique device identifier, mobile network information, the type of device used and the operating system on that device, browser type, a list of files downloaded or pages viewed, and any errors encountered (collectively, “Usage Data”).

If you are a Website Visitor, please note that third parties may collect personal information about your online activities over time and across third-party websites and online services. These third parties may provide us information in connection with content, widgets, components, cookies, or other tools offered on our Website. They may use this information to provide you with interest-based advertising or other targeted content, and for other purposes. We may not control personal information once collected by these parties.

We do not respond to “do not track” signals, however we provide consumers the ability to exercise choice regarding the collection of personal information about an individual consumer’s online activities over time and across third-party websites or online services via our cookie banner/manager and associated cookie webpage available here.

In all cases, we may collect and use other information you choose to provide or with your consent.

Other Ways We Use Information We Collect

In addition to the uses described above, we may use the information we collect in order to:

Maintain, analyze, customize, and improve your experience on our Website and in relation to the marketing and sale of our residences.

Support business development, research, marketing and promotional purposes, press inquiries or aggregate statistical analysis and site customization.

Communicate with Visitors or Prospects about our Website, including technical notices, security alerts, and to provide support and administrative messages. We may also provide notices about changes to our Website, notices, or legal terms, as applicable.

Read correspondence and provide information that you request from us or otherwise respond to your communications and questions.

Monitor and enforce our contracts, legal terms, acceptable use or other policies or similar terms.

Comply with law and satisfy our regulatory and compliance obligations. Additionally, we may use information we collect to support compliance efforts on behalf of others and ourselves.

Provide a personalized experience. Automatically collected and device information may also be used to help us estimate our audience size, usage patterns, and analyze trends and administer our Website and business, and used for research and marketing purposes.

Help detect and prevent fraudulent use of our Website and other prohibited, illicit, or illegal activity. We may use information to compare information for accuracy, and to verify identity.

Monitor information security, manage and protect our technical infrastructure (servers, networks, etc.), and to protect the rights and vital interests of you, others, and ourselves.

Address existing or anticipated disputes and to protect our legal interests.

Otherwise operate our business, including support for transactions impacting our company as a whole (such as mergers, acquisitions, reorganizations, underwriting or asset purchases).

Fulfill any other purpose for which you provide your information to us and for other purposes disclosed to you in connection with our business.

Other purposes permitted by law or to which you consent.

We may also retain and use your information in an anonymized or de-identified format where your identity is not recognizable. Such information is not subject to the same usage restrictions as personal information and can be used to improve our website and marketing, conduct research, or for our other business purposes.

As permitted by law, we may combine the information we gather about you in identifiable form, including information from third parties. We may use this information, for example, to improve and personalize our Website or marketing/advertising content or practices.

How We Secure Information

We are committed to maintaining measures to protect the security of your personal information maintained in our systems. However, no network or system is ever entirely secure, and we cannot guarantee the security of networks and systems that we operate or that are operated on our behalf. If we face a security breach, we may notify you as required by law via email or conspicuous posting on our Website.

How We Share Information

We may share information with third parties to operate our business (including for the purposes described above), to provide the Website to you and others, to facilitate residence sales and marketing/advertising, as permitted or required by law, or as directed or authorized by you. For example:

Affiliated Organizations. We may share your personal information with our parent organizations, subsidiaries, affiliates, joint ventures, or other organizations or entities under common control with us.

Brokers. We may share information with Brokers with whom we have a business relationship related to the marketing or sale of Primland residences. In some cases, Brokers may use your information for their own business purposes, subject to their own privacy policies, and/or to comply with their own legal and regulatory obligations.

Third Party Sharing. We work with third parties to help us provide our Website, to run our business, and to support internal operations. In some cases, they may use your information subject to their own privacy policies and to comply with their own legal and regulatory obligations. We work with different types of third parties, presently including:

Data hosting, storage and cloud service providers

Website security service providers

Technical support providers

Marketing and analytics providers

Other third parties.

Professional Advisors, Law Enforcement and Regulators. We share information with our professional advisors who provide legal, compliance, auditing, accounting, banking, consulting, or other professional services, and with regulators, law enforcement, or government agencies to:

Comply with our legal and regulatory obligations, including those compliance obligations of federal, state or local regulators;

Protect our interests, property or legal rights, or those of our customers or third parties;

Respond to a subpoena, court order, or similar law enforcement request or government demands, or when we believe in good faith that the disclosure of personal information is necessary to prevent physical harm or financial loss, to report suspected illegal activity, or to investigate violations of this Privacy Notice or other applicable terms; and

For other legal purposes, such as to enforce our terms and conditions, or to exercise or defend legal claims.

Transaction Impacting the Organization as a Whole. In the event of a transaction or reorganization impacting us as an entity or organization, we may share your personal information. We may share your information in connection with, or during the negotiation of, any merger, sale of company stock or assets, financing, acquisition, restructuring, divestiture or dissolution of all or a portion of our business, or other similar event.

Other Disclosures. In addition to the above disclosures, we may disclose personal information in the event that we believe such disclosure is (i) necessary to provide our Services or operate our business; (ii) in accordance with purposes we describe when you share it with us; (iii) permitted by law; or (iv) with your consent or at your direction.

We may disclose aggregated or deidentified information that does not identify any individual without restriction.

What Choices Do I Have?

Update personal information. If you are a Prospect with whom we have an ongoing business relationship, you may request changes to information we maintain concerning you by emailing us at Info@ownprimland.com. As permitted by law, we may deny a request to change information if we believe the change would violate any law or legal requirement, cause the information to be incorrect, or prevent the operation of our business.

Marketing communications. You may receive marketing communications from Primland, including if you sign up for marketing or other communications. You may opt out of receiving marketing emails by following the unsubscribe link in each email, or by contacting us at Info@ownprimland.com.

Please note that you may continue to receive non-marketing emails from us after you opt out. Please note that we do not control communications from or on behalf of others, including from Brokers. If you have received marketing communications from Brokers or other third parties, you should contact them directly to understand communication choices they may provide you.

Cookies. You have choices regarding certain cookies. Most web browsers automatically accept cookies, but you may modify your browser’s setting to notify you of cookie placement or decline cookies. You may also exercise choices regarding cookies via our website cookie banner[ and associated cookie management webpage available here. If you choose to decline cookies, certain features of our website may not function properly or at all as a result.

Primland is not responsible for any practices employed by websites linked to or from our Website, nor their information or content. Please remember that when you use a link to go from our Website to another website not controlled by Primland, this Privacy Notice is no longer in effect.

Updates to Our Privacy Notice

We may update this Privacy Notice from time to time in order to provide clarification or notice of changes to our practices. If we make changes, we will revise the Effective Date at the top of this Privacy Notice. Changes to this Privacy Notice will be effective once they are posted unless otherwise indicated. We may choose to notify you by email to the email address in our records. We encourage you to periodically review our Privacy Notice to be sure you are familiar with the most current version.

Contact Information

If you have any questions or concern about this Privacy Notice or the privacy practices at Primland, please contact us at Info@ownprimland.com.