About primland
Life Beyond Compare
One Family’s Mountain Legacy
In 1977, the Primat family fell in love with Virginia’s Blue Ridge Mountains. Growing up alongside the steep peaks of the Alps, they were mesmerized by the soft blue undulations, the Dan River, the forests, and the people and rich culture.
In the spirit of sharing their treasured family place, the Primat family is extending a new invitation. A once-in-a-generation opportunity to own a home set amongst Primland’s 12,000 wondrous acres where a world of amenities, incomparable service, and a lifetime of memories can be yours.
Along a trail, lock eyes with a deer and become part of something more mysterious.
Where Will The Day Take You?
Where Will The
Day Take You?
Owners indulge in various tiered levels of membership for unparalleled access to resort facilities and services — dining venues, wellbeing facilities, wellness at Auberge, and a world of outdoor adventure — from award winning golf, hiking trails, and an outdoor pursuits center to racquet courts, hunting and sporting clays to horseback riding.
Explore experiences
The Faraway Nearby
On the Blue Ridge Plateau just off the Blue Ridge Parkway in Southwest Virginia, Primland Residences feel worlds away, yet are easily accessible.
The Innovative Team
United by a vision to create a community in communion with nature and set a new standard in luxury.
Developer
The Primat Family
Didier Primat, Primland’s founder, envisioned creating a place of immense beauty that offered guests a return to simple human pleasures in an environment of refined authenticity and serenity. He developed Primland in an eco-conscious and thoughtful manner, as the ultimate retreat for world-class golf, refined dining and outdoor activities— with a commitment to genuine hospitality. His children carried on his vision and now the legacy is expanded and extended by offering a select few the chance to own a home in this protected, heritage-rich landscape.
Architecture & Interiors
Hart Howerton
Headquartered in New York and San Francisco, Hart Howerton’s practice is designing complete environments – exceptional buildings, communities, and places – in “special situations,” where unique historic or natural environment, or a new market opportunity requires an especially thoughtful and innovative solution. The firm applies an integrated approach to master planning, architecture, landscape, and interior design to create value for their clients, helping them achieve the full potential of their vision and their real estate assets.
Operator
Auberge Resorts Collection
Auberge Resorts Collection is a portfolio of extraordinary hotels, resorts, residences, and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, innovative spas, and gracious yet unobtrusive service. With 30 one-of-a-kind hotels and resorts, Auberge invites guests to create unforgettable stories in some of the world’s most desirable destinations. Auberge Resorts Collection is part of The Friedkin Group.
Broker
Premier Sotheby’s International Realty
At Premier Sotheby’s International Realty, we are leaders in both luxury real estate and new development sales. Our New Development division collaborates with developers to bring residential developments to life, providing expert guidance, sales expertise, and the global reach of the Sotheby’s global brand from concept to completion. Headquartered in Naples, Florida, Premier Sotheby’s International Realty is home to over 1,400 sales professionals across 40 locations in Florida and North Carolina.
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